Look at all the Facebook Pages with high engagement. What do all of them have in common?
Most of the fans are happy. And that can be seen from the number of likes and the positiveness in the comments.
Why does the Happiness Level of My Facebook Page Matters?
Hop over to any Facebook Page that has a high level of interaction. Read the posts and comments posted by fans. Don’t you think most of them are positive and happy?
Neil Patel, founder of KISSmetrics, writes in Little Tricks to Get More Customers Smiling that it makes logical sense that smiling customers make for successful businesses.
Simply put, happy Facebook fans are inclined towards liking your posts, publish positive comments themselves and share the content on your page. In fact, the chances of a happy fan converting into a lead or sale is higher too!
Happy Facebook fans are more likely to like, post positive comments and share what is on your page. – Click to Tweet!
Why Do We Need Positive Fan Comments and Posts?
Many surveys, including this one, found that customers are more likely to tell others about their bad experience with a business. Today, consumers can initiate such negative conversations easily using social networking platforms and the effect can be devastating for businesses as customers are more likely to publish something negative about your business than something positive.
We have also seen instances whereby the number of likes on a page shoots up simply because people were liking the page only to voice their disgruntlement or to publish negative comments.
Some may argue that this might be caused by a poor product or service and by fixing the quality of product or service in question, the negative comments and posts will go away. This is true but one should not forget that a happy fan base will give businesses a precious luxury, which is a time buffer to investigate complaints and to rectify the issue before things become ugly and hard to fix.
Thus, happy fans and highly positive posts are crucial in drowning out the negatives and improving the overall sentiment towards a business.
Wondering what you can do to make your fans happy? Let’s start off with the first – reward positive actions!
Reward Positive Actions
The common way that many businesses use is to reward fans with vouchers or small gifts for sharing their great experience with your product or how the services that you offered helped them.
If that is not possible due to budget or margin constraints, a simple gesture of thanking your active fans for their help in sharing something useful or helping to answer questions posted by other fans will promote more of such actions. An example of this is shown in the screenshot below taken from Social Media Examiner’s Facebook Page.
Another way to reward your fan for participating positively is to feature them on your page as seen from the screenshot below taken from The Hunger Games’ Facebook Page. Having their names or photos seen and recognized by the rest of the community is a huge incentive for your fans due to the need for respect and status. This will greatly induce others to do the same in order to get recognition among community members.
Smiles Are Contagious
One of the key points mentioned in 15 Fascinating Facts About Smiling is that a smile is contagious. People tend to smile and feel happy when they see others who are smiling. Best of all, people like it when they themselves are smiling! In the world of social networking, this psychological phenomenon can be evidenced across many popular Facebook Pages. A photo featuring a smiling customer or employee tend to get a lot of likes and the comments on these photos are often highly positive.
If you visit the Facebook Page of Mari Smith, the well known Facebook marketing expert, you will notice that there is always a bright and happy smile across her face in every photo that she is in. Her fans simply love it! From cover photos and profile pictures to thumbnails and promotional banners, there’s nothing that go onto the page without getting a ton of likes and comments.
Not convinced? Well, even a smile from a dog posted on Hubba Bubba’s Facebook Page managed to rake a ton of likes, comments and shares. What do you have to say now?
Sense of Humor
Having a sense of humor in your posts and interactions with fans helps to humanize your Facebook Page. Most Facebook Pages are boring. Sprinkling some witty lines and funny images across a few of your posts will immediately grab the attention of your fans. Almost every Facebook user is surfing the site in a casual manner, seeking for fun and entertaining content. This behavior caused the inclination of sharing amusing images or status updates.
And yes, a little sense of humor makes your fans smile too!
Engage with Fans
Connecting and interacting with fans on a personal level give the fans, who are taking extra efforts in commenting, the feeling of importance. And of course, when they realized that the ongoing interaction on your Facebook Page is actually happening in a two-way manner, they will come back for more. Ask yourself. Do you prefer talking to somebody that will give you a response or somebody that does not even bother what you are talking about?
Brainstorm for updates, comments and responses that will help to understand your fans more. Ask questions that force your fans to take sides and debate. Create a simple poll. Dive into the stream of responses and start pushing for more by asking for further elaborations or questions. Have fun and mingle around with your fans.
Be Personable in Your Responses
Avoid canned comments or responses because these fail to show the sincerity of your business and most of the time, your fans will be able to spot this quickly. Be personable and if you know a customer or client well enough, don’t be afraid to show it in your reply. Often times, by visiting a fan’s personal Facebook profile will reveal some recent happenings that will probably help you in crafting a personable response.
When these efforts are made in coming up with a response that your fans can relate to, you are actually humanizing your page and the fans will appreciate it since they know that they are actually interacting with a real person.
Choose Your Colors
Colors are elements that influence the mood level of your fans. Referring to the Psychological Properties of Colors, you may want to consider publishing images that contain mainly of bright colors such as red, yellow and orange in order to raise the happiness level of your Facebook Page.
Want some examples of Facebook Pages that are using brightly-colored images that do not only capture the attention of fans but also entice them to like and comment on the images? Check out the Skittles and Nutella‘s Facebook Page.
Always Be Testing and Repeat the Good Stuffs
In order to determine and understand which type of posts generate the most likes, comments and shares, you need to constantly track the performance of your posts using Facebook Insights. Identify which of them are performing well so that by increasing the amount of similar posts, the engagement level and positiveness of your page will increase.
How Can We Measure Happiness?
To be honest it’s hard to measure the level of happiness using numbers. Facebook stats (likes, comments and shares) are simple data points that you can use. In fact, happiness is something that you can sort of gauge for yourself when you visit a page. How positive or negative are the comments and updates from fans?
You can of course use sentiment analysis tools such as Trackur or Social Mention but they do not specifically measure the overall sentiment of your Facebook Page. Do ping us in the comment section below if you know a tool that does that.
Share Your Facebook Page URL!
Do you maintain a Facebook Page for your business or venture? If yes, how do you keep the fans happy? Share the URL of your Facebook Page in the comment section below together with a tip on how to keep Facebook fans happy!
Image courtesy of channelship