7 Tips to Boost the Happiness Level of a Facebook Page

Look at all the Facebook Pages with high engagement. What do all of them have in common?

Most of the fans are happy. And that can be seen from the number of likes and the positiveness in the comments.

Happy Facebook Female Employee

Why does the Happiness Level of My Facebook Page Matters?

Hop over to any Facebook Page that has a high level of interaction. Read the posts and comments posted by fans. Don’t you think most of them are positive and happy?

Neil Patel, founder of KISSmetrics, writes in Little Tricks to Get More Customers Smiling that it makes logical sense that smiling customers make for successful businesses.

Simply put, happy Facebook fans are inclined towards liking your posts, publish positive comments themselves and share the content on your page. In fact, the chances of a happy fan converting into a lead or sale is higher too!

Happy Facebook fans are more likely to like, post positive comments and share what is on your page. – Click to Tweet!

Why Do We Need Positive Fan Comments and Posts?

Many surveys, including this one, found that customers are more likely to tell others about their bad experience with a business. Today, consumers can initiate such negative conversations easily using social networking platforms and the effect can be devastating for businesses as customers are more likely to publish something negative about your business than something positive.

We have also seen instances whereby the number of likes on a page shoots up simply because people were liking the page only to voice their disgruntlement or to publish negative comments.

Some may argue that this might be caused by a poor product or service and by fixing the quality of product or service in question, the negative comments and posts will go away. This is true but one should not forget that a happy fan base will give businesses a precious luxury, which is a time buffer to investigate complaints and to rectify the issue before things become ugly and hard to fix.

Thus, happy fans and highly positive posts are crucial in drowning out the negatives and improving the overall sentiment towards a business.

Wondering what you can do to make your fans happy? Let’s start off with the first – reward positive actions!

Reward Positive Actions

The common way that many businesses use is to reward fans with vouchers or small gifts for sharing their great experience with your product or how the services that you offered helped them.

If that is not possible due to budget or margin constraints, a simple gesture of thanking your active fans for their help in sharing something useful or helping to answer questions posted by other fans will promote more of such actions. An example of this is shown in the screenshot below taken from Social Media Examiner’s Facebook Page.

Social Media Examiner Thank You Facebook Comment

Another way to reward your fan for participating positively is to feature them on your page as seen from the screenshot below taken from The Hunger Games’ Facebook Page. Having their names or photos seen and recognized by the rest of the community is a huge incentive for your fans due to the need for respect and status. This will greatly induce others to do the same in order to get recognition among community members.

The Hunger Games Fan of the Week Facebook Campaign

Smiles Are Contagious

One of the key points mentioned in 15 Fascinating Facts About Smiling is that a smile is contagious. People tend to smile and feel happy when they see others who are smiling. Best of all, people like it when they themselves are smiling! In the world of social networking, this psychological phenomenon can be evidenced across many popular Facebook Pages. A photo featuring a smiling customer or employee tend to get a lot of likes and the comments on these photos are often highly positive.

If you visit the Facebook Page of Mari Smith, the well known Facebook marketing expert, you will notice that there is always a bright and happy smile across her face in every photo that she is in. Her fans simply love it! From cover photos and profile pictures to thumbnails and promotional banners, there’s nothing that go onto the page without getting a ton of likes and comments.

Mari Smith Smiling on Her Facebook Page

Not convinced? Well, even a smile from a dog posted on Hubba Bubba’s Facebook Page managed to rake a ton of likes, comments and shares. What do you have to say now?

Smiling Dog on Hubba Bubba's Facebook Page

Sense of Humor

Having a sense of humor in your posts and interactions with fans helps to humanize your Facebook Page. Most Facebook Pages are boring. Sprinkling some witty lines and funny images across a few of your posts will immediately grab the attention of your fans. Almost every Facebook user is surfing the site in a casual manner, seeking for fun and entertaining content. This behavior caused the inclination of sharing amusing images or status updates.

And yes, a little sense of humor makes your fans smile too!

Engage with Fans

Connecting and interacting with fans on a personal level give the fans, who are taking extra efforts in commenting, the feeling of importance. And of course, when they realized that the ongoing interaction on your Facebook Page is actually happening in a two-way manner, they will come back for more. Ask yourself. Do you prefer talking to somebody that will give you a response or somebody that does not even bother what you are talking about?

Brainstorm for updates, comments and responses that will help to understand your fans more. Ask questions that force your fans to take sides and debate. Create a simple poll. Dive into the stream of responses and start pushing for more by asking for further elaborations or questions. Have fun and mingle around with your fans.

Groupon Malaysia Facebook Interaction in Comments

Be Personable in Your Responses

Avoid canned comments or responses because these fail to show the sincerity of your business and most of the time, your fans will be able to spot this quickly. Be personable and if you know a customer or client well enough, don’t be afraid to show it in your reply. Often times, by visiting a fan’s personal Facebook profile will reveal some recent happenings that will probably help you in crafting a personable response.

When these efforts are made in coming up with a response that your fans can relate to, you are actually humanizing your page and the fans will appreciate it since they know that they are actually interacting with a real person.

Choose Your Colors

Colors are elements that influence the mood level of your fans. Referring to the Psychological Properties of Colors, you may want to consider publishing images that contain mainly of bright colors such as red, yellow and orange in order to raise the happiness level of your Facebook Page.

Want some examples of Facebook Pages that are using brightly-colored images that do not only capture the attention of fans but also entice them to like and comment on the images? Check out the Skittles and Nutella‘s Facebook Page.

Skittles Colorful Facebook Page

Always Be Testing and Repeat the Good Stuffs

In order to determine and understand which type of posts generate the most likes, comments and shares, you need to constantly track the performance of your posts using Facebook Insights. Identify which of them are performing well so that by increasing the amount of similar posts, the engagement level and positiveness of your page will increase.

How Can We Measure Happiness?

To be honest it’s hard to measure the level of happiness using numbers. Facebook stats (likes, comments and shares) are simple data points that you can use. In fact, happiness is something that you can sort of gauge for yourself when you visit a page. How positive or negative are the comments and updates from fans?

You can of course use sentiment analysis tools such as Trackur or Social Mention but they do not specifically measure the overall sentiment of your Facebook Page. Do ping us in the comment section below if you know a tool that does that.

Share Your Facebook Page URL!

Do you maintain a Facebook Page for your business or venture? If yes, how do you keep the fans happy? Share the URL of your Facebook Page in the comment section below together with a tip on how to keep Facebook fans happy!

Image courtesy of channelship

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Comments

  1. says

    What a fun, unusual post – good to see something other than the “how to get more likes” FB posts :) Well done, Wayne!

    And thanks for asking us to share :) Here’s the FB business page for my personal development site for multi-passionate people: http://www.facebook.com/yourlifeyourway.

    With almost 25,000 fans (up from 1,800 about 10 months ago), I’ve grown it by being super engaged, focusing on making them think AND smile, and bringing my personality to my posts. That’s my # 1 tip to keep your fans happy (yeah, okay, 3 tips – what can I say, I’m a multi-pash scanner!).

    I make up words and love sparkly things so make sure I’m having FUN with them. I’ll say things like HEY SPARKLEPANTS! And I’ll ask questions, feature reader questions and ask the crew to give their advice and input, post pictures, etc. I always remember that I’m not writing to computers, I’m connecting with PEOPLE so be relatable.

    Cheers! Tia.

    • says

      Hey Tia, thanks for you kind comment. Yup, your Facebook Page is awesome and you just got yourself a new fan. ;)

      It’s all about being cheerful and positive all the time to make your fans happy. And yes, treating them as PEOPLE rather than as computers or numbers help in writing personal updates.

  2. says

    One of the best ways to keep my fans happy is to personally like and comment to every post / comment. I have had numerous acknowledgements of this, and people appreciate you taking your time to reply. I LOVE my facebook family! :) Lee-Anne

    • says

      Yes, fans are people and people love to interact with each other. Personally liking and replying to their comments will keep them coming back to your page. Well done, Lee-Anne! :)

    • says

      Hi Anita, I noticed that there are two animal photos on your page whereby you asked for captions. They seem to perform very well in terms of engagement. Maybe because the animals look like they’re smiling? Haha… Anyway, good job! :)

    • says

      Hi Lisa, thanks for sharing this blog post with your fans.

      Inspirational quotes works great in getting likes and comments, especially for the business community, which I think you are targeting. I see many pages doing it!

  3. Avi Kaye says

    *Nitpick alert*
    ‘Why is the Happiness Level of My Facebook Page Matters?’
    Should be
    ”Why does the Happiness Level of My Facebook Page Matter?”

    (happens to me all the time :))

    • says

      Wow, I didn’t manage to spot that despite rereading the post multiple times. THANK YOU so much for pointing that out. Do you have a Facebook Page to share, Avi?

  4. says

    As always, the key is ‘social’.

    My Facebook fans are happy (I hope!) as I work hard to maintain the focus on ‘social’ media and not ‘spam-my-fans media’. I aim to balance business posts with value-added tips and a bit of fun thrown in too.

    My list is small, but engagement over numbers wins for me. A balance I hope to maintain as I grow.

    Thank you for sharing an informative post – most enjoyed :)

    • says

      Awesome. Yeah, finding a balance is always key to maintaining an engaged audience. Most of us become blind to sheet promotions pushed by some Facebook Pages out there so it is important to keep them happy rather than treating the fans as conversion numbers.

  5. Monica Miranda says

    Excellent posts! I’m fairly new with using social media marketing for business (only 8 months in business) but so far I’ve found that Facebook pages has been the best media to showcase my toy store and get fans engaged with the products we offer. In addition, I’ve discovered that it’s not enough to include information about what you sell (that gets boring after a while), but also add content and pictures that my fans will find interesting, valuable, and educational, which are shared, making my page visible to others. Now my facebook page has become sort of a “Guide to Parenting” (as told by a few fans) with almost 5,000 fans and I take advantage of that and sell. Also very important to answer or like every comment and make sure that is done in a timely manner. You are welcomed to visit my page: http://www.facebook.com/arboltoys (fyi i’ts in Spanish). I hope you like it :)

    • says

      I think the engagement numbers on your Facebook Page are good, considering that it’s only a small family owned B&B, which I would assume that you guys have little to spend as compared to some of the big guns out there. Good job!

  6. says

    We engage our fans with beautiful photos of the Oceans around the world we Love. We try and highlight the splendor and bounty of our Oceans but yes we do as well occasionally shed light on issues affecting the health and vitality of our seas. Careful attention is payed, however, as to how these stories and photos are presented because there are enough, in my opinion, “cause” type of Facebook pages witch solely bring these issues to light. We, for the most part, keep our ocean related posts as items which will help bring happiness to our fans. ~ Rick

  7. says

    Wayne, thank you so much for your actionable advice. While it can almost seem straightforward, it is anything but. It has taken us a long time to finally “hit” with our fans, but when we figured it out, it really made a difference. We are lucky that we feature dogs, dogs, dogs, some smiling, all very cute. Making people smile and keeping it positive (or pawsitive, as we like to say) was the key. I wish we had your advice a while back when we were staring out. Thanks again, Our page is https://www.facebook.com/DnaMyDog.

  8. says

    I love this Blog!! I sell and showcase Silver Jewelry from around the world from 8 different Country’s. I know the pictures I post to my site always make my customers happy as I can tell with their comments and likes. I just want more from them!!! I took you advice and tried a post: Love to see a Like if you Love this Necklace!!-We will see if I get more likes!! Thank you so much and I will be bookmarking this page for that occasional reminder.
    Cheers Cindy https://www.facebook.com/DoubleDragonJewelryLtd

  9. says

    Hey Wayne – Thanks so much for this great post. I just launched a new Facebook page for my voice over business this week. I’ll definitely be taking some notes from this and putting them to use in my interaction strategy!

    • Linda says

      Great tips, just what I needed to start the week off right on FB!

      My gift store is pet friendly and my facebook fans love it when I post photos of the pets that come in to visit. I also got a huge response when I showed some before/after photos of a new window display.

      Thanks for asking us to share, my store’s facebook page is at http://www.facebook.com/MetroHomeStyle

  10. says

    Hi Wayne, Great post! I always look for tips as I manage a number of local business pages and the one who suffers most is my own :) A. Because I work a full time job and play social media manager and marketing specialist part time. B. I use all the good stuff for my clients or run out of the good times to post to my own page lol
    I really thin it may be my name that hurts my page which I made when I started doing my local marketing. The name is Flipit4u marketing and I think because it has the word marketing in it that it scares people away? But all my fans are real friends or clients. My Tip: I seem to get a lot of engagement when I thank people for liking the page. I do this for all my clients and it seems to work well. The only downfall is it can only be done via desk top, you can’t do it via mobile which is where I do most of my work from. When you view the insites at the top of the page and it shows recent likes, click view all and a new window will pop up. You can copy and paste those names and they are in order of recent likes. It doesn’t tag them but it will list them and because they have recently liked the page it must show up in their news feed and they take notice and like the post.
    My facebook page can be found here http://www.facebook.com/flipit4umarketing Looks like I’ve found a new source of info to share on my page! Thanks for the post.

  11. says

    For me as a photographer it should be easy to get feedback, but it depends on what I’m posting … sometimes brides or children work well, cute animal photos tend to work really well, but I think the key is not to be seen as “selling” but sharing and having fun – offbeat posts that have nothing to do with your business.

    http://www.facebook.com/ianHphotography

  12. says

    Hi Wayne!
    Great tips. Our Facebook page is https://www.facebook.com/pinupsforvets
    We are a non-profit organization that produces WWII style pin-up calendars to support hospitalized Vets and deployed service members. Our Facebook fans love seeing pictures from our visits with Veterans and also pictures of deployed troops with their calendars! It makes our supporters smile to see our service members smiling!

  13. says

    Thanks so much for the great article. A little positivity goes a long way.

    We get the most engagement from personal photos about the employees and founders of NEXT Marketing. Our fans love to see actual faces of the company. Images of cool and unique products or events or advertisement critiques are also very popular.

    Thanks again for the article Wayne!

    http://www.facebook.com/NEXTMktg

  14. says

    There were some really good tips here – thanks Wayne! Sometimes I find it hard to know what “voice” to use on the business FB page (http://www.facebook.com/WebsiteCreationNZ).

    I like to have fun, but also love to try and help my fans with tips or tricks to save time and be efficient online. I think that implementing some of these ideas will really help to keep the page more fun, and upbeat. Thanks!

    • says

      Yup. It is good also to start asking interactive questions in your posts as this will get existing fans to comment and interact with your page. I noticed that you do not have the FB Page Like Box on your website too, you may want to embed it in because the official website is often the biggest like driver for small businesses. :)

      • says

        Thanks for your reply! A good tip there about asking interactive questions. You’re also very right about the Like box – our website is in the process of being completely redesigned (the old one is in place at present) and we’ll definitely include social integration. The old story of being so busy with everyone elses site, our own gets neglected. Shame, shame. ;)

  15. Kathy Mormino, The Chicken Chick says

    Great post, Wayne! I agree completely that happy fans are engaged fans. Whenever I share a photo of a baby chick or a cute animal, I can bank on shares. People appreciate being educated and informed, but they relish the idea of sharing cute and funny content with their friends!

    Cheers!

  16. Lisa says

    Hi, Admin.
    Great post! I’m interested in what you said about using pages. Thank you for sharing to us. There are many people searching about that now they will find enough resources by your post. I would like to join your blog anyway so please continue sharing with us… I will bookmark your site and take the feeds also…I am glad to find a lot of useful info right here in the article.

    • says

      Hi Lisa, glad that you like it and thank you for bookmarking our site as well as subscribing to it via RSS feed. If the articles are great, feel free to share them with your friends and colleagues on social media. :)

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